Westcroft and its community has been growing and evolving, and we wanted to update its brand to give it a strong new identity to match. As with everything at Westcroft, the input of the community had to be at the centre of this change.
We completed a rebrand exercise with our staff, volunteers and visitors. This helped us to determine what sort of qualities and characteristics people felt that Westcroft had, and from that information, we developed a new brand concept and logo.
The themes that emerged most strongly from the feedback were of Westcroft Community as the heart, or lifeline, of the community, and Westcroft as a place for connecting and empowering local people.
Click here to view how we created our design from the feedback.
What do you think of our new look? Let us know by commenting below.